Emails campaigns can be one most effective and efficient ways of reaching your target audience, Here are three quick tips for a successful campaign:
1. Use targeted campaigns
One size, doesn’t fit all. For some organizations those campaigns take the form of emailed newsletters to internal lists while other organizations have their messages delivered by third parties. Break up your list into segmented groups by interest for more relevant content to the reader.
2. Leverage Social Media
Links to your Twitter, LinkedIn, and Facebook pages as well as other social media outlet so that readers of your email can be connected.
Include in your email campaign a prominent link to a web page and that you include “share this on” options pointing to Facebook, Twitter, and LinkedIn.
3. Content is king.
All of the social media and email campaigns in the world won’t help you — if you don’t have content that is of interest to the intended recipients.
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