We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on.
1. Decide On Focus Areas
2. Articulate Your Goals & Measurements.
3. Consider Resources
4. Map Information Flow
5. Illustrate Results & Next Steps