Google Buzz

February 27, 2010

Google Buzz. This is one of the newest additions to the Google family. To access this product, you’ll need a Gmail account (see below). Buzz aims to promote collaboration and idea-sharing through conversation threads, and the spreading of photos, videos and other content.

Start conversations about the things you find interesting.

Google Buzz Has Completely Changed the Game: Here’s How

3 New Ways to Measure the Social Web

February 3, 2010

Social media is highly competitive, and the biggest advantage you can have is data. To improve and grow, these companies need to gather as much information as they can, and they need more than simple pageview tracking.

The three of the most important things to measure for social applications:

1. Funnel Analysis: Measuring Conversion Rates
2. Engagement Tracking: Measuring What People Do
3. Visitor Retention: How Many People Come Back?

There’s a lot to learn about analytics from the frontrunners in social media. The intense competition has resulted in many new and innovative ways to track and analyze visitor data.

Read full Mashable article >