Social media is highly competitive, and the biggest advantage you can have is data. To improve and grow, these companies need to gather as much information as they can, and they need more than simple pageview tracking.
The three of the most important things to measure for social applications:
1. Funnel Analysis: Measuring Conversion Rates
2. Engagement Tracking: Measuring What People Do
3. Visitor Retention: How Many People Come Back?
There’s a lot to learn about analytics from the frontrunners in social media. The intense competition has resulted in many new and innovative ways to track and analyze visitor data.