Why is Twitter is one of the best social media platforms for listening?
• Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion.
• Wide reach. Twitter is useful to many different types and sizes of businesses.
• Direct feedback. You hear what people are saying as they say it.
8 Easy Twittering Monitoring Ideas that take a closer look at how to monitor your brand, yourself or your competitors using Twitter.
1: Decide What You Want to Monitor
2: Find the Best Real-Time Monitoring Tools
3: Track With URL Shorteners
4: Follow Hashtags
5: Monitor Trends When It’s Appropriate
6: Use Twitter Lists to Monitor People on Twitter
7: Set Up a Listening Plan
8: Build Relationships