Do you want to improve your Twitter listening skills?

March 8, 2010

Why is Twitter is one of the best social media platforms for listening?

Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion.

• Wide reach. Twitter is useful to many different types and sizes of businesses.

Direct feedback. You hear what people are saying as they say it.

8 Easy Twittering Monitoring Ideas that take a closer look at how to monitor your brand, yourself or your competitors using Twitter.
1: Decide What You Want to Monitor
2:  Find the Best Real-Time Monitoring Tools
3: Track With URL Shorteners
4: Follow Hashtags
5: Monitor Trends When It’s Appropriate
6: Use Twitter Lists to Monitor People on Twitter
7: Set Up a Listening Plan
8: Build Relationships

Read full Social Media Examiner article>


The Business Value of Twitter

March 5, 2010

Twitter is about action. It poses the question “What are you doing?” and you get 140 characters to answer.

People write about what they’re working on, usually with genuine enthusiasm and little bull. This is a key part of Twitter’s attraction for me: It has, for the most part, a positive energy, even when people are being critical. Some people make observations on things that others are doing, or current events. They share interesting news, articles and blog posts. They ask and answer questions, both practical (what’s your favorite Twitter client?) and reflective (what are you grateful for today?).

Read full CIO article >