April 13, 2010
It’s said that on Twitter it’s not the number of followers you have that counts, it’s how many times you’ve been retweeted. And there’s some truth to that. While follower counts can be tricked, inflated or simply represent the number of people actively ignoring you, retweets show people actually engaging with what you’re putting out there.
Having your content retweeted by your network means adding exposure, additional authority, and, more importantly, that people like what your brand is doing or saying. And that’s a pretty big metric to keep an eye on while participating in social media.
Here are some of the most valuable tools I stumbled across to help SMB owners measure influence.
Read full Small Business Trends article >
April 9, 2010
Whether you decide to engage in social networking as a marketing strategy or not, Twitter has become a powerful tool to search and monitor your brand, your competitors, and for lead generation. Beyond the basic search on the Twitter home page you can use advanced search techniques to produce targeted information not easily found in a normal Google search.
Read full list at Social Media Today >