5 Unique Ways to Use Twitter for Business

April 22, 2010

Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans.

Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren’t so obvious.

From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy.

Read full Mashable article >

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Facebook Has Over 40% of Social Media Traffic

April 21, 2010
Facebook and YouTube are displacing rivals and taking over the social web, according to data we’ve just received from comScore.

In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube continued to capture the highest volume of social web traffic. Twitter also garnered a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year.

Taking a look at the unique visitors charts, we see the widespread migration from MySpace to Facebook even more clearly. As of March 2010, Facebook traffic made up 41% of all traffic on a list of popular social destinations. MySpace was in second place, capturing around 24% of traffic. Gmail had 15%, and Twitter had 8%. However, during the same period in 2009, MySpace was in the lead with 38% of site visits over Facebook’s 33%.

Read full article >


Ten Terrific LinkedIn Tricks to Grow Your Business!

April 20, 2010

…it takes a while to get the hang of Twitter, the power, value, and ease of use of LinkedIn is obvious. Networking is in the DNA of most entrepreneurs.

Here then, are some little known ways to get more out of LinkedIn:

1. Tap into the power of the “advanced search” function

2. Really use the groups tool

3. Get found

4. Make it viral

5. Ask and answer questions

6. Build buzz by sharing your answers

7. Learn more about your contacts.

8. Discover important events

9. Find out what people are saying about you, and about your business

10. Create a poll

Read full article from OPEN Forum >



The Formula for Effective Facebook Ads

April 20, 2010

In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers.

The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and social advocacy contributed to Facebookers being much more likely to notice ads, absorb their content and make purchases.

Read full Mashable article >

Nielsen recommends the following tips for advertisers looking to capitalize on their data:

  • Start with engaging homepage impressions; these will drive more organic impressions and the engagement rate goes up as the organic impressions go up.
  • Buy paid media on social networks; it’s the catalyst for more earned media.
  • Balance reach and frequency across homepage, social, and organic impressions.

Read the full report for even more information and tips on how to leverage earned and paid media on Facebook.


Marketers Watch as Friends Interact Online

April 15, 2010

Birds of a feather flock together. Or, in the Internet age, a customer’s friend is a potential customer.

Embracing those truisms, some big marketers, including Sprint and eBay, are turning to small start-ups to help them tap social-networking data to find would-be clients among the friends and acquaintances of existing customers, to the dismay of some privacy advocates.

New York-based 33Across tracks how consumers interact with one another—commenting on posts or sharing messages, for instance—across about 20 sites, online networks and third-party application companies, which build software like games and quizzes for social-networking sites. 33Across says those sites reach a total of 100 million monthly unique U.S. visitors.

Not surprisingly, such tracking of friends and acquaintances has attracted the attention of some lawmakers and regulators. Such ad-targeting approaches are facing increased scrutiny from federal regulators who are investigating privacy issues tied to the Internet. Some lawmakers, concerned about Internet privacy, say they are preparing to introduce legislation in the coming weeks to make more transparent Web sites’ tactics for collecting information on their users.

The ad-targeting companies say that they abide by industry standards and that the information they collect is anonymous and can’t be traced back to individual users. Industry trade groups are introducing standards that let consumers know when they are being targeted by an ad as a result of tracking.

Both Facebook and MySpace allow marketers to target ads on their sites to consumers based on the information users include in their profile, such as occupation, age, location and interests. (MySpace is owned by News Corp., which also owns The Wall Street Journal.) The new group of start-ups thinks that the data mapping connections between people—rather than their profile information—are more valuable.

Read full article from the Wall Street Journal >


6 Quick & Easy Tools To Measure ReTweets

April 13, 2010

It’s said that on Twitter it’s not the number of followers you have that counts, it’s how many times you’ve been retweeted. And there’s some truth to that. While follower counts can be tricked, inflated or simply represent the number of people actively ignoring you, retweets show people actually engaging with what you’re putting out there.

Having your content retweeted by your network means adding exposure, additional authority, and, more importantly, that people like what your brand is doing or saying. And that’s a pretty big metric to keep an eye on while participating in social media.

Here are some of the most valuable tools I stumbled across to help SMB owners measure influence.

Twitter Search

Daily RT

Tweet Reach

BackTweets

Retweetist

Retweet Rank

Read full Small Business Trends article >


36 Twitter Resources: Advanced Twitter Search for Business

April 9, 2010

Whether you decide to engage in social networking as a marketing strategy or not, Twitter has become a powerful tool to search and monitor your brand, your competitors, and for lead generation.  Beyond the basic search on the Twitter home page you can use advanced search techniques to produce targeted information not easily found in a normal Google search.

Read full list at Social Media Today >