It’s said that on Twitter it’s not the number of followers you have that counts, it’s how many times you’ve been retweeted. And there’s some truth to that. While follower counts can be tricked, inflated or simply represent the number of people actively ignoring you, retweets show people actually engaging with what you’re putting out there.
Having your content retweeted by your network means adding exposure, additional authority, and, more importantly, that people like what your brand is doing or saying. And that’s a pretty big metric to keep an eye on while participating in social media.
Here are some of the most valuable tools I stumbled across to help SMB owners measure influence.