Socal Media Revolution … updated

July 22, 2010

80% of companies are using social media for recruitment … of them 90% are using LinkedIn
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Are You Investing In Facebook Fans or Just Collecting Them?

July 21, 2010

Take a long-term view on building a valuable portfolio of advocates rather than collecting a set number of fans and you will see a measurable return on your investment. If you build relationships with fans through your brand, they’ll ultimately have a deeper, more valuable relationship with your brand. “Like” can ultimately become “love” and a two-way brand partnership. That is a real dividend any brand would want from its digital stakeholders.

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How the World Spends Its Time Online

July 12, 2010

The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.

Among Internet users, 80 percent in Brazil use social network sites. Other countries with high percentages include Italy (73 percent), Spain (75 percent), Japan (70 percent), The United States (67 percent), The United Kingdom (69 percent), France  (67 percent), Australia (59 percent), Germany (51 percent) and Switzerland (51 percent).

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Social Benefits Top Internet Drawbacks, Survey Finds

July 8, 2010

Internet technologists see the social benefits of the Internet far outweighing any negative effects, according to a survey of 900 technologists. Researchers from Elon University and the Pew Research Center said the Internet “lowers traditional communication constraints.” Still, the survey urged younger people to develop face-to-face relationships.

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Is Social Media Failing to Produce Business Leads?

July 7, 2010

… visitors who arrived at corporate websites via Twitter and Facebook engaged mostly with content – specifically a company’s blog – as opposed to exploring products or submitting a contact us form.

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How to add LinkedIn Tab to a Facebook Page

July 6, 2010

You can now add a LinkedIn tab to your Facebook profile, making it easier to connect.

It’s easy, while logged in …

1. Go to the LinkedIn Facebook page >

2. Click GO TO APPLICATION

3. Enter your LinkedIn profile link.  Important! To add the “LinkedIn” tab to your profile click the button “Add Profile Tab”.

You then can go to your profile page and it will appear in the tabs. If you are not seeing it, you may be multiple tabs and click on the >> to see the rest of the list.  Simply drag the tab over to the position you prefer.


The Converged Media Road to Success

July 4, 2010

A comprehensive social media strategy enables customers, as well as employees, to interact with each other using Web 2.0 tools, integrated with internal and external portals. Several of the tools available in the market have matured exponentially in terms of their architecture, security and “enterprise friendliness,” making them easy to integrate with existing enterprise applications.

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