According to the Altimeter Group’s report “The 8 Success Criteria For Facebook Page Marketing“, in 2010, the top priority for 45% of senior marketers worldwide involved social networks and applications. After surveying over 30 vendors, agencies and experts to “determine success criteria and develop a roadmap for Facebook page best practices”, their evaluation discovered that nearly half of the brands they surveyed didn’t engage fully or leverage the social features to help in developing an effective word of mouth campaign.
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