7 Signs Your Website Needs an Update

September 30, 2010

You know your business’s website is in trouble when you discover that your mobile users are exiting the site mere seconds after logging on. Worse, your most important keyword still isn’t showing up on Google — six months after launch.

How do you know if you’re ready for a revamp? You’re long overdue if any of the following sound familiar.  Read full article >


Retailers Seeing Social Media Value

September 27, 2010

Retailers have been using social media to their benefit. It seems, however, as if they took this path not because they could lure more people to them but because that’s where the people were already. Not exactly cutting edge thinking (since reacting to a situation rather than creating a need is less desirable) but it is what it is.

eMarketer reports on a study conducted by the Aberdeen Group that gives some insight into retailers and their use of social media. Read full article >

60% of U.S. Internet population will also be blog readers by 2014.

September 24, 2010

Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.

But blogs continue to be important. eMarketer estimates that this year more than half of internet users will read blogs at least monthly. By 2014, readership will rise to more than 150 million Americans, or 60% of the internet population in the US. One reason for the rise in readership is that blogs have become an accepted part of the online media landscape.

Read full article >

5 Things You Need to Know Before Embarking in Social Media

September 14, 2010

As a small business owner, make sure you know the following 5 things about your business so you can determine the most effective marketing activities.

  1. Know what you are trying to accomplish in your business
  2. Know your ideal client intimately
  3. Know what makes you different
  4. Know what value you offer
  5. Know how much time and money you have to realistically spend on marketing –

Read full article >

The Trifecta: Making Email, Facebook and Twitter Work Together

September 12, 2010

From the ExactTarget Research Series study:  93% of online consumers say they receive at least one permission-based email a day. These are the subscribers. 38% said they are a Facebook fan of at least one brand. These are the fans. The surprise is in the followers, those U.S. online consumers who say they follow at least one brand on Twitter. That number is 5%. That’s it.

There are a few tips you should keep in mind and these come right from the consumers you’re trying to reach.

• Make it worth their time.
• Show gratitude for their business.
• Deliver quality products.
• Honor their individual preferences.
• Provide excellent customer service.
• Be honest.

Read full study >

Which Industries are Using Social Media – And Which Social Media Do They Use?

September 10, 2010

A recently-released report by Hubspot looked at 33 industries to determine where the online activity for a common keyword was for each industry – was it in search engines, on blogs or on social media?

It turns out, there are some distinct differences, depending on the industry. According to the report, online activity is centered on:

Social media – for non-profits, consulting, oil, biotechnology, pharmaceutical, manufacturing, restaurants, transportation
Search engines – for travel, insurance, cell phones, banking, airlines, real estate, video games
Blogs – for government, the movies, music, fashion, marketing, healthcare
Another key issue the report looked at was which social media sites were used more for which industries.  Looking at Twitter, LinkedIn, Facebook and YouTube (which Hubspot says are the 4 largest social media sites), the report found that references to the following industries are more prevalent on certain social sites than others:

LinkedIn – consulting, biotechnology, pharmaceutical, manufacturing, advertising, banking, publishing
Twitter – oil, spa, insurance, hotel, lawyer, fashion
YouTube – video games, music, healthcare
Facebook – cell phone, movie, restaurant, travel

Read full article >

101 Social Media Marketing Terms Explained

September 8, 2010
On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Read the terms >