If there were a single piece of advice I could give company execs who are trying to use Twitter as part of their marketing tool set, I’d say … Be mindful of your time.
The time you spend is valuable, and if you were to assign your hourly rate to everything you do each day, spending an hour or more on Twitter starts to get pricey.
1. Follow any new followers from the previous day
2. Set up 3 to 4 retweets of things that fit your area of expertise.
3. Set up another 3 or 4 unique, original tweets of your own and schedule them.