Burson-Marsteller Fortune Global 100 Social Media Study

With this study from  sample was the companies on the Fortune Global 100 list. The sample breaks down as follows:
• 29 U.S. companies
• 48 European companies
• 20 Asia-Pacific companies
• 3 Latin American companies.

Interesting stats:
Most Global Companies Use At Least One Social Media Platform More than one-half (79%) of the top 100 companies in the Fortune Global 500 index are using at least one of the social media platforms

Not Many Global Companies Use all Platforms Simultaneously Only 20% of the major international companies are utilizing all four platforms to engage with stakeholders.

Global Companies Find Value from Engaging in Social Media Twitter is the most popular social media tool among Fortune Global 100 companies, with almost two-thirds (65%) having a presence on the social network.

Over 70% in the U.S. and Europe Have Twitter Presence Almost two-thirds (65%) of the Fortune Global 100 have Twitter accounts, including similar percentages in the U.S. (72%) and Europe (71%).

Over Half of Fortune Global 100 Companies Have Facebook Fan Pages U.S. companies are the most prominent on Facebook, with over two-thirds (69%) having fan pages.

U.S. Companies are Most Likely to Have YouTube Channels Fifty-nine percent of U.S. companies in the Fortune Global 100 have YouTube channels compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America.

Blogs Are More Popular In Asia-Pacific One-third of the Fortune Global 100 companies have active blogs.

See full presentation >

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