97% communicated either through traditional or online channels
64% are NOT engaged through company websites or in social media
36% engaged through company websites or in social media
28% posted letter or message on company websites
18% incorporated video/podcast on company websites or YouTube channels
16% have a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%)
The study also found that the CEOs of the most admired of the 50 were more actively engaged online (41%) those companies that had mediocre reputations (28%). That begs the question: do these companies have better reputations because the CEO is more active on social media, or because these companies have great reputations, the CEO feels safer engaging social media?