Roundup of recent statistics about the Internet and social media

  • Percentage of global 100 companies that use at least one form of social media: 86
  • Percentage of Fortune 100 companies that use Facebook, Twitter, YouTube and blogs: 20
  • Average number of social media platforms used by marketers in 2006: 1
  • In 2009: 8
  • Rank of Twitter among social networks with oldest user demographic: 5
  • Rank of Classmates.com: 1
  • Rank of Friendster: 16
  • Percentage of online shoppers who have “fanned” or “friended” at least one online retailer: 56
  • Percentage of U.S. small businesses that have a company page on a social networking site: 75

See all stats >

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