OpinionLab has unveiled five tips that will help companies improve the mobile experience and attract new customers:
1. Begin with user experience
2. Don’t assume you need an app
3. Don’t assume that mobile always means mobile
4. Leverage already existing, free mobile technologies to connect with mobile audiences
5. Adopt an effective mobile measurement framework
Here are 8 tips to get more out of LinkedIn that you can start doing today. They may seem like basic tips but sometimes refreshers are good to remind us to keep up with the basics.
- Fill out your profile completely including customizing your URL with your name.
- Connect with colleagues, friends, and others in your profession and areas of expertise/practice.
- Find relevant Groups to join and begin participating in them.
- Post relevant, helpful information via status update such as industry news and important updates.
- Search Answers for questions relevant to your industry and your areas of expertise. Provide thoughtful and helpful answers to show expertise in subject matter.
- Follow companies to receive regular updates on their status.
- Search on general terms and industries to find new industry peers to connect to.
- Write recommendations for colleagues and others in your network. Also, ask for recommendations, where applicable
Small businesses are growing more aware of the need to understand and implement at least the basics of SEO, search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
This article is the second in a two-part SEO checklist specifically for small business owners and webmasters. Last week, I shared 20 “don’ts.” Naturally, this week addresses the “Do’s”—things to make sure you include whether you’re hiring an SEO company or doing it yourself.
Small Business SEO Checklist: The Do’s
1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
Do you think social media measurement is only about return on investment (ROI)?
Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics?