Starting yesterday, Company Pages enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals.
What’s new for professionals
Product or service recommendations from one’s professional peers are among the most trusted forms of product information. They play a critical role in helping professionals cut through the clutter in making time-sensitive decisions about key purchases.
Making intelligent recommendations helps define your professional persona as an influencer and helps you build credibility with potential employers, partners and colleagues. Most importantly, it offers additional value to your network of connections who may be looking for your recommendation before they make their next purchase.
What’s new for Companies
For companies, both large brands as well as small businesses, Company pages now allows you to showcase recommendations from your customers and helps build your brand virally and credibly on LinkedIn. Each time a LinkedIn member endorses your products or services, their recommendation becomes visible to all of their connections and could spread virally. When you promote and curate these recommendations, you have some of the most credible, authentic endorsements of your products on your Company Page’s Product tab.