To succeed in social media, set aside your marketing plan

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING.

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