11 B2B Marketing Predictions for 2011

December 21, 2010

What’s on the horizon specifically for B2B Marketers next year?

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

  1. Facebook Advertising
  2. Mobile Marketing
  3. Facebook will move into Mobile Ads
  4. Social Media Strategists will become Chief Customer Officers
  5. Ecommerce will hit Facebook
  6. NFO is the new SEO
  7. Advocate Marketing comes into Focus
  8. Reputation Management emerges in organizations
  9. Real Time Marketing makes headlines
  10. Someone better win the SmartPhone Application race soon
  11. The Rise of the Marketing Technologist

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integration and collaboration are key strategic initiatives for 75% of small and medium businesses

December 20, 2010

According to “B2B Integration and Collaboration for Small and Mid-size Enterprises,” based on an online survey of 62 SMB executives, the top pressures facing SMB execs are escalating customer service demands (cited by 48% of respondents); increased supply chain exposure, such as security and financial risk (30%); and the rising complexity of managing global business networks (30%).

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How To Turn Social Media Assets Into Social Co-Creation Assets

December 7, 2010

While co-creation is certainly a hot topic these days, the fact is that for most companies, social co-creation is relatively immature. Based on a panel survey of consumer product strategy professionals conducted in Q2 2010,  just 38% of companies use social media to to involve consumers directly in the product creation or innovation process (that is, 46% of the 83% of companies who engage with consumers using social media). Consumer product strategy professionals who are using social media assets to enable co-creation are doing one or more of the following:

  • Engaging with fans on Facebook, Twitter, corporate blogs and public communities to generate ideas and opinions about products and services;
  • Generating new ideas through dedicated ideation sites (like Ford’s “Your Ideas” site);
  • Leveraging existing listening platforms to reveal product ideas from online conversations, either on the company’s own site or elsewhere on the Web;
  • Analyzing online product ratings and reviews to uncover areas of improvement or unmet needs in the marketplace; or
  • Using private online communities to create a dialog with a specific audience for product creation purposes.

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More than 5 hours a week spent on Social Media Marketing?

December 3, 2010

We are all aware of the power of social media. Used by millions of adults all around the world, social media is by far one of this century’s biggest phenomenons. So with such vast potential audience on social network sites and blogs every day, it only seems logical for companies to embrace social networking to boost the awareness of their brand.

A survey recently conducted by NikkiPilkington.com, an Internet marketing company based in the UK & France, reveals some dramatic if not unsurprising results on how businesses are now using social networking as a regular part of their marketing strategies. The results not only show which sites and what type of social media is most commonly used, but also the duration of time businesses spend on social media marketing.

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