5 Simple Steps to Building an Awesome Blog Post

January 31, 2011

Your content is the most important aspect of your blog. But, how you deliver and present your blog posts often dictate whether a note a post will get read.

There are plenty of blogs out there just begging for attention, but they lose the reader with lengthy diatribes or perhaps they don’t even attract readers at all. Maybe that blogger is you.

Not to worry. We’ve pulled together five simple tips to help you take that killer content of yours and build an awesome blog post that’s more likely to be read and shared.

Let’s get started, shall we?  Read full article >

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If You Connect with Website Visitors They Will Convert

January 28, 2011

A lot of small business owners launch their website with the simple goal of using the site as an information portal and a mechanism to talk about their company. It is basic human nature to be egocentric. The problem with this methodology is that it generic. Simply talking about yourself isn’t a differentiator for your website, product, or service offering. It doesn’t compel your website visitor to take action.

No matter what the search criteria is, a typical internet user can visit hundreds, no millions, of websites that all present the same type of information. Users are numb to this approach and their average time on a page supports that they are inundated with bland web copy. By following the same route as the masses, you lack the ability to grab anyone’s attention. Because I believe each and every website should stand out and grab attention, I’m a huge fan of presenting your offering via a mix of problems, solutions, and requests for action.

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More than seven in ten (71%) of the nation’s fastest-growing private companies now use Facebook

January 27, 2011

More than seven in ten (71%) of the nation’s fastest-growing private companies now use Facebook  and, among them, 85% say their efforts are proving successful, up 36 percentage points from the 54% that said so a year earlier, according to a study by the University of Massachusetts at Dartmouth’s Center for Marketing Research.

Inc. 500 companies are still ramping up their use of social channels. For example, 59% of those listed on the 2010 Inc. 500 ranking now use Twitter, up from the 52% who did so in 2009. Interestingly, that 2010 level is comparable to the 60% of Fortune 500 (F500) companies that reported using Twitter in 2010. However, F500 companies were later adopters: Only 35% used Twitter in 2009.

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Website Call-to-Action Strategy

January 25, 2011

Want to increase visitor response on your website? Then give them a reason to do something and connect with you!

If your website is simply a brochure for your company products and services, you are missing an opportunity to encourage your visitors to take some action that benefits them and you. Maybe it’s time for a website marketing makeover that includes an effective call-to-action strategy.

A “call-to-action” refers to active copy that compels a user to do something such as watch a video demo, download a useful tool or sign up for your mailing list. Visitors that find your website by searching may find what they are looking for, but don’t let that opportunity to capture their attention slip away by not providing them with an offer.

On the other hand, if you drive a visitor to your website through a marketing campaign and don’t provide a clear call-to-action, you run the risk of them getting confused, frustrated and leaving without connecting with you. Offer your visitors compelling content and something that benefits them and they will do what you want them to do.

But like other marketing activities, you need a strategy to focus you on what you are trying to accomplish.

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15 Useful Twitter Tools for B2B Social Media

January 24, 2011

With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Here’s a list of 15 tools you may find useful:

1. BirdHerd
2. Twtpoll
3. TweetChat
4. Backtweets

5. GroupTweet
6. TweetBeep
7. StreamTwitter

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Greatest Ways to Drive Traffic to Your Blog

January 19, 2011

Given below are some Power Tips to get your blog rolling!

1.) If your blog is new, create at least three to five posts per day. People who visit will want something to read. Also, focus on keywords in your niche topic for “natural” search engine optimization.

2.) Add your blog to your My Yahoo! page. If you haven’t setup a My Yahoo yet, just go to yahoo.com and click on the My Yahoo! icon near the top right. After your setup, go to your My Yahoo page and click on the “add content” button found near the upper right. You will be presented with a form to enter your RSS link.

3.) Add your blog to your Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site. To do this, goto google.com, click on the “personalize home” or “my account” button in the upper left. After you account is setup, sign in and click on the “add content” button in the upper left of your page.

4.) Add a link directory to your blog and trade links with sites that share a similar niche. At this point, you want to trade links mainly to get direct traffic. In the long term, this will help with your rankings in the search engines as well. Use software such as seo elite to speed up your link trading and optimize you blog for the search engines.

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Making Data Relevant: The New Metrics for Social Marketing

January 18, 2011

Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. Because so many options exist for where people can view your content, the content model for the web has shifted from, “We have to drive as much traffic to our website as possible,” to the more pragmatic, “We have to ensure as many people see our content as possible.”

You’ll still want most people to see your content on your site — and if you’re doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand. The more transportable you can make your content, the better.

If you’re ready to get started with a social media optimization plan for your organization, read on for an overview.

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