Using e-mail to boost customer engagement

Email service provider StrongMail in December released its 2011 Marketing Trends Survey. The survey, conducted online by Zoomerang with feedback from 925 business leaders, reflected good news.

Half the respondents said their marketing budgets will increase this year, while 43% said it will remain the same. Most important, 65% said they would be increasing email spending. Only social media came close to that kind of projected increase, with 57% of respondents reporting they would be boosting spending in that area. When questioned about what they would be spending their money on, 52% of respondents pointed to increasing subscriber engagement.

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