Twitter can sometimes create a dilemma for brands. It’s a medium that focuses on people, so how should brand accounts work? Should you let your users know who is the voice behind your brand? Should key employees represent your brand instead of a brand account? There’s not a one-size-fits-all answer to this question, but you can learn from how these companies are handling it.
1. People Like a Person, Not Just a Logo
2. Announce Who’s Tweeting
3. Carefully Craft the Brand Voice
4. Avoid a “Cult of Personality”
5. Get Many Departments Involved
6. One Account, One Voice