How to Integrate Your Blog With Your Marketing and Social Media Strategy

So, your blog.  You write and publish a blog to demonstrate authority on a certain topic (or topics) and generate leads.  To put it to best use and really make it effective, though, it should not be a standalone tool, isolated from your marketing and social media strategy.  Instead it should be supporting that strategy.

Here are the most basic ways to integrate your blog with your marketing and social media strategy:

Marketing-centric editorial schedule

Share and engage on social media

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