Pay Per Click (PPC) such as AdWords and Facebook are one of the many ways of promoting your website online to drive traffic to your site. At the end of the day it will result in making more profits due to promoting your business online.
One of the main advantages of PPC campaigns is that you can rank in search results more or less instantly without any problems and you only have to pay for what you use – its like pay as you go service. If no one clicks on your ad you don’t get charged, but I’m sure that will defeat its purpose. Now by setting up an ad and getting it up to the top results doesn’t necessary mean that its going to be a successful ad and you’re going to get loads of people clicking on it – sorry to sound harsh, But its the reality, just like any other ad offline such as a newspaper or magazine ad, you don’t get instant results and the cause of this is normally because your advert is not good enough, or its not in front of the right person at the right time.
The same applies to the online world, if your ad is not attractive don’t expect your ad to be a big hit and do wonders for your website. But lets not lose hope, I’m going to outline below how you can create a killer PPC ad, and what factors to consider in setting up successful ad.