Website Call-to-Action Strategy

Want to increase visitor response on your website? Then give them a reason to do something and connect with you!

If your website is simply a brochure for your company products and services, you are missing an opportunity to encourage your visitors to take some action that benefits them and you. Maybe it’s time for a website marketing makeover that includes an effective call-to-action strategy.

A “call-to-action” refers to active copy that compels a user to do something such as watch a video demo, download a useful tool or sign up for your mailing list. Visitors that find your website by searching may find what they are looking for, but don’t let that opportunity to capture their attention slip away by not providing them with an offer.

On the other hand, if you drive a visitor to your website through a marketing campaign and don’t provide a clear call-to-action, you run the risk of them getting confused, frustrated and leaving without connecting with you. Offer your visitors compelling content and something that benefits them and they will do what you want them to do.

But like other marketing activities, you need a strategy to focus you on what you are trying to accomplish.

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