Recently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know.
But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there?
Normally the profile pages that you set up on LinkedIn are for your own personal use. It’s against LinkedIn’s terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a lot more engagement and knowledge-sharing.
If you haven’t yet created your LinkedIn company page, simply click on COMPANIES on the top navigation and then ADD COMPANY.
Here’s some new features worth examination:
#1: Banner images link through to your website.
#2: Support for video.
#3: Get recommendations and display them on your page.
#4: “Follow us on LinkedIn” button.