It’s time for businesses to take the next step in social CRM strategy: incorporate social media efforts into their overall customer strategies. Here are five essentials for doing so.
A new study from SugarCRM finds that most companies have not bridged the gap between collecting insight from their social activities and incorporating it into their CRM systems or other customer management activities.
Here are five steps to take to get there:
1. Break down silos of customer insight
2. Don’t boil the ocean
3. Leverage data
4. Empower employees with flexibility
5. Don’t Let Obstacles Stall Your Efforts