Optimize Your Facebook Page for Visual Branding

March 31, 2011

Are you wondering how to visually optimize the new Facebook page layout?

As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT of screen real estate!

Essentially, the new page layout gives over two-thirds of the available screen space to brands (see the red boxes in the image below), with Facebook reserving only its narrow blue band at the top and the right column for its own content.

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How LinkedIn Is Taking Care of Business

March 30, 2011

LinkedIn recently passed 100 million users, meaning its population is bigger than most countries. But what kind of country would LinkedInLand be? An old, rich, well-educated one.

According to the infographic below, created by Online MBA, 68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year. As those stats illustrate, although LinkedIn may not have the buzz of Facebook or Twitter right now, it has an enviable demographic base. The company also is profitable, fast-growing and expanding into new lines of business like news aggregation. As LinkedIn prepares to go public this year, here’s an overview of the phenomenon that Reid Hoffman created 8 years ago.

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10 Web Design Elements that You Shouldn’t Overlook

March 28, 2011

When it comes to designing and building websites, it never seems to happen fast enough.

Given this fast pace, many small details that are eventually required to build the website are often left out of the design process. While these details might be minor, they are what take a website from nice to truly awesome.

These details are often easy to miss because they don’t drive the overall look and feel of the website. The problem is that as your development team works through the design, it will be forced to design and create these elements for you anyway.

You could adjust the production cycle so that the developers have time to return these assets to you, but why not just get it all done up front so that the process is that much cleaner?

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Tweeting by the numbers

March 25, 2011

Five years ago this week, a small team of people started working on a prototype of the service that we now know as Twitter. On March 21, 2006, Jack Dorsey sent the first Tweet.

Today, on every measure of growth and engagement, Twitter is growing at a record pace. Here are some numbers:

#tweets

  • 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
  • 1 week. The time it now takes for users to send a billion Tweets.
  • 50 million. The average number of Tweets people sent per day, one year ago.
  • 140 million. The average number of Tweets people sent per day, in the last month.
  • 177 million. Tweets sent on March 11, 2011.
  • 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).
  • 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.

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4 Tips for Converting Social Media Leads

March 24, 2011

Are you finding your social media efforts aren’t generating enough leads? Do the ones that come through “die on the vine”? This article will tell you why and what to do about it.

To fix the lead problem, you need to be able to easily identify where your “system” is breaking. There’s only one place to look for holes in your lead generation efforts: your sales funnel.

Here are 4 tips to help you convert your leads.

#1: Identify Traditional Online Leads
#2: Identify Social Media Leads
#3: Differentiating Between Traditional and Social Leads
#4: Identify Where You’re Losing Social Media Leads

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5 Tips for Maintaining Brand Consistency Across Social Media

March 23, 2011

As the recent foibles of Aflac, Chrysler and Kenneth Cole and others demonstrate, keeping an up-to-date, 24/7 presence on social media has its risks. A bigger risk though, is to ignore social media. So what is a brand to do?

Experts in this new, uncharted territory offer a few guidelines. Some of this, not surprisingly, harkens back to Branding 101, though that shouldn’t be too much of a surprise. After all, what works on print or TV is likely to apply at some level to Facebook and Twitter, too.

For anyone pondering the idea of maintaining brand consistency across social media, here are a few pointers from people in the trenches, including Michael Sunden, director of the New York office of branding firm Landor Associates, Sarah Hofstetter, senior vice president, emerging media and brand strategy at digital agency 360i, and Brian Clark, CEO of GMD Studios.

1. Establish Your Brand Voice
2. Invite Commentary Instead of Chest-Thumping
3. Be Relevant
4. Don’t Aim for Consistency, Aim for Cohesion
5. Know Your Audience

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Companies Missing Opportunity To Utilize Social Media

March 21, 2011

Many companies are missing an opportunity to utilize social media channels to drive sales growth because of a misunderstanding of what consumers want out of those channels, according to a recent study.

The study, conducted by International Business Machines Corp. (IBM), found that a majority of consumers say the top reasons they interact with companies via social sites are to receive discounts and make purchases, but companies rank those as the least likely reasons customers will follow them.

Instead, businesses overestimate consumers’ desire to interact with the companies, believing consumers hope to feel connected or be part of a community.

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