Businesses are utilizing social media to develop their brand and connect with customers. They often overlook the legal ramifications that could arise. Here’s what to watch out for.
It’s almost impossible for a business to not be involved in social media. In 2010, Facebook surpassed Google in terms of web metrics with over 700 million users as of last month. Twitter and LinkedIn continue to grow. Location-based services like Foursquare and GoWalla have become mainstream. And a plethora of smaller social utilities are regularly popping up. However, the law has not been able to keep up with the rapid growth of social networks.