How to Sell Your CEO on Social Media Marketing

Social media represents both opportunity and risk, with an emphasis on the latter among people who either don’t understand it or prefer to hold out until it becomes mainstream. The is why securing internal buy-in is a must.  Often, this involves convincing your CEO and executive team why to do online and inbound marketing. Sometimes this problem has to do with company culture or leadership, but often it comes down to communication and how it is explained. Really, many marketing teams could learn from their sales counterparts on how to achieve this.

Here is a 7-step process to convince your CEO to start social media marketing:

  1. Do Your Homework
  2. Discover what your CEO Cares About
  3. Remember the 80:20 Rule
  4. Sell on Benefits, not Features
  5. KISS (Keep It Simple Stupid)
  6. Be Prepared to Draw
  7. Ask for the Business

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