In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Many marketers are leaving far too many leads on the table
Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. Many of these issues stem from not including calls to action (CTAs) alongside valuable and relevant content that is being shared on social media.