Guerrilla marketing in its purest form is about achieving conventional goals using unconventional means. There are a lot of people using social media as a marketing tool, but many are still approaching it as if it were a conventional marketing media. There are spending a lot of time, energy and resources blasting out content, pitches, and generic slogans and offers. In this extract from the book Guerrilla Social Media Marketing, authors Jay Conrad Levinson and Shane Gibson explain how guerrilla marketing on social media can be a huge advantage over the competition.
Three directions at once
To hit your lofty business goals you need a business growth strategy that is geometric, not incremental in its growth. Your business growth needs to happen in three ways all at once. These three ways are 1) more profitable transactions, 2) more frequent transactions, and 3) referral transactions.