What Makes an Exceptional Social Media Manager?

As more and more companies been giving a lot of thought to the types of people Right Source Marketing is going to need to hire in the near and long-term future. While certain positions are up for debate, there is no escaping the fact that we’re going to need more folks who can manage the social media aspects of a content marketing engagement.

I’ve seen enough well-managed and poorly-managed social media efforts (and blog posts about them) to be able to narrow this down into the must-haves, nice-to-haves, and bonus points that I find particularly valuable.

The Must Haves
• You are a marketer first, social media marketer second.
• You are a very good writer.
• You understand that content drives social media marketing.
• You embrace the “social” aspect of social media marketing.

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