When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact?
Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you’re a video green horn. We found four businesses that have had real world success thanks to video.
These are just some examples of what to do, and even what to avoid if you’re looking to add video to your small business’s promotional mix. What advice can you offer? Has video been a hit for you? Let us know about your successes or lessons in the comments below.