Facebook “Likes” More Profitable Than Tweets

If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

The company announced Wednesday that an average tweet about an event drove $.80 in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October that was conducted during a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire 6-month period.

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