The Internet is very much like a toolbox. You have a problem, you go to the toolbox, select a tool and fix your problem. But, with so many options, the question becomes: Which tool is best? Should you devote some of your budget to a public relations campaign or to developing and implementing a targeted social media marketing strategy? What’s right for your company? How do you know?
Well, before you rush off and start your research, it’s important to remember the Rule of ABM: Always Be Marketing. To ensure that you don’t slack off on your marketing efforts, here are a few guidelines: