Start Marketing on Foursquare

April 29, 2011

There are more than 8 million users on Foursquare — up from just 1 million a year ago. This explosive growth means one thing — you might want to get your business on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times moreat its retail shops than the average customer.

The most recent iteration of the location-based app, Foursquare 3.0, expanded the features and made it much easier for businesses to jump on the bandwagon and start marketing. Best of all, it’s free. Foursquare is winning the location-based app game because it has the biggest user base [aside from Facebook Places] and it pleases both parties — customers want to be recognized, and businesses want to know who their biggest fans are. Mashable spoke with Eric Friedman, Foursquare’s director of business development, about how businesses can get started on Foursquare and the various marketing options they have available to them.

“Foursquare works well when a moment of commerce happens,” says Friedman. And commerce is exactly what business owners are looking for. Plus, as smartphones penetrate the U.S market (currently, about a third of U.S. consumers have a smartphone), there will be even more Foursquare users.

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4 Steps to Developing a Successful Social Media Program

April 28, 2011

Building a social media program should not be taken lightly! Social media – while trendy – is also a fully mainstream communications tool, and its power it shouldn’t be ignored.

Taking a simple four-step process to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:

  • Identifying your goals
  • Finding your audience
  • Setting your key performance indicators
  • Scheduling and resource management

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How to Track Social Media with Google Analytics

April 27, 2011

For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic is traffic?” well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t.

But how do we separate the social media wheat from the day-to-day chaff? By adding a few Advanced Segment filters to your Google Analytics account, you can easily pinpoint social media interactions, and thus the associated traffic sources for your web property.

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Top Companies Still Bashful About Social Media Presence

April 26, 2011

Social media is a strange animal at times. Everyone is very willing to talk about it. It’s become like all other aspects of the Internet marketing puzzle where it is accepted and now marketers are at the least required to have what I call a ‘cocktail party level’ of knowledge regarding social media. In other words, if you can’t say “Oh sure, we are on Facebook, Twitter and are exploring our mobile opportunities” type brush off that says “I know we have to be there but I don’t know a darn thing about it” kind of talk. Well, Advertising Age reports that maybe the Fortune 50 are indirectly saying they have this same level of knowledge because only 40% of the them even mention their social media presence on their homepage.

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6 Steps for Optimizing Images for SEO

April 25, 2011

The use of images, along with other media elements, has always been a way to engage your visitors and hold their attention. Many websites have too much text that visitors will never read. Why not integrate more contextual images into your content? Not to mention they are more important since the rise of blended or universal search. Remember blended search is the method search engines use to combine different types of listings in the search results. Things like images, video, news articles, local listings, etc.

So not only do images help engage your visitors but you can also achieve high rankings within the search engines for images and pictures you have on your site. So how do you optimize images for SEO?

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Got Mobile Measurement?

April 22, 2011

Last week we published a new report titled Mobile Measurement Is A Customer Intelligence Imperative. I’ve been getting more questions recently from Forrester clients about measuring mobile browsing and applications, so it was definitely time to look seriously into the topic. As an added bonus, this report also gave me the opportunity to work with two of Forrester’s mobile consumer strategy rock stars: Julie Ask and Thomas Husson; if you are interested in mobile I strongly recommend that you follow their work.

The topic of mobile measurement has become increasingly frequent in digital analytics circles, and it’s not hard to see why:

  • Consumer adoption of mobile is on the rise globally.
  • Smart phones and other devices such as tablets are improving user experiences with advances in usability and functionality to become hubs for productivity, communications, and entertainment.
  • Improved infrastructure – carrier networks and widespread WiFi availability – supports data intensive mobile browsing and application interactions.

For all the talk about mobile, it is interesting to note that mobile lags behind other channels in measurement sophistication. Certainly there are legitimate obstacles that impede mobile measurement: relatively low traffic and revenue attributed to mobile traffic, technical challenges such as devices that do not accept cookies or run JavaScript, and a constantly changing lineup of devices and operating systems.

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The Business of Facebook

April 21, 2011

from Fast Company

Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet.

Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.

EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.

65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.

Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.

Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)

Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.

Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.

AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4%).

Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).