Podcasts are an interesting energy and time than signing up for Twitter, Facebook or even Foursquare. But they’re not nearly as daunting as you may think, and they offer an excellent opportunity to build a unique audience and generate leads for your business.
The number one tip to starting a podcast is to really enjoy what you’re talking about. It sounds simple. But that passion and enthusiasm for your subject matter is what will capture your audience and launch your podcast above any minor technical shortcomings.
“Technical shortcomings,” you ask? Don’t worry, below we cover some basic tips and tools to get you up to speed. No one is expecting a small business podcast to be flawless out of the gate. They will, however, be looking for your voice, passion and know-how. Read on for four tips to creating a podcast for your own business and don’t forget to share your own experiences in the comments below.