In the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing. The fact that the real world can no longer be separated from the digital one is clear, but the way to merge the online and offline worlds to create a unified, coherent brand experience is much less so.
Here are some tips on how to sync your marketing campaign in the digital and real worlds. Leave your tips in the comments.
Build Your Foundation and Make Sure Everyone Stands On It
Make Sure Digital Shows Up Early
Sharing Is Caring
Don’t Be Afraid to Flip It Around