Create a holistic, integrated email marketing strategy

The key is to consider how to take advantage of the strengths of other types of media, mainly social and mobile, to effectively combine them with your email marketing strategy. Your ultimate goal should be to deliver optimized, consistent, targeted and relevant messages across channels. This will ultimately drive your campaign toward improved customer and prospect engagement while providing a greater marketing ROI.

Here are some tips on how to effectively master this: Read full article >


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