Create a holistic, integrated email marketing strategy

The key is to consider how to take advantage of the strengths of other types of media, mainly social and mobile, to effectively combine them with your email marketing strategy. Your ultimate goal should be to deliver optimized, consistent, targeted and relevant messages across channels. This will ultimately drive your campaign toward improved customer and prospect engagement while providing a greater marketing ROI.

Here are some tips on how to effectively master this: Read full article >

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: