By now, if you work in the digital arena, you’ve most likely taken a glimpse at Facebook Insights. After all, many people have responsibility for managing online communities, like Facebook, and need to track metrics and report back to management on a semi-regular basis.
Admittedly, Facebook doesn’t offer the most comprehensive suite of data out there. In fact, some folks have figured out work-arounds to install Google Analytics on their Facebook page for more in-depth information.
But, Insights actually probably serves most brands just fine. It provides basic data that can tell you a lot about if and how you’re fairing on the platform.
My question is this: Are people just reporting likes and basic interactions? Or, are they really diving into the data, grabbing the right data and translating that into actionable intelligence for the brand?