The Business of Facebook

from Fast Company

Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet.

Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.

EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.

65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.

Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.

Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)

Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.

Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.

AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4%).

Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: