How to Track Social Media with Google Analytics

For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic is traffic?” well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t.

But how do we separate the social media wheat from the day-to-day chaff? By adding a few Advanced Segment filters to your Google Analytics account, you can easily pinpoint social media interactions, and thus the associated traffic sources for your web property.

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