Building a social media program should not be taken lightly! Social media – while trendy – is also a fully mainstream communications tool, and its power it shouldn’t be ignored.
Taking a simple four-step process to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:
- Identifying your goals
- Finding your audience
- Setting your key performance indicators
- Scheduling and resource management