4 Steps to Developing a Successful Social Media Program

Building a social media program should not be taken lightly! Social media – while trendy – is also a fully mainstream communications tool, and its power it shouldn’t be ignored.

Taking a simple four-step process to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:

  • Identifying your goals
  • Finding your audience
  • Setting your key performance indicators
  • Scheduling and resource management

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