5 Strategies for Maximizing Your Content’s Social Reach

May 29, 2011

What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of “traveling content.”

Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works. Google +1, Google’s war on content farms, and Facebook’s partnership with Bing all elevate content people actually like over content designed to gin search algorithms.

Brands have only begun to grapple with the repercussions. Two big ones need their attention.

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Should Business Owners Outsource Social Media?

May 27, 2011

Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?”

You, yourself, don’t have to be on social networks, David notes. But your business should. So how do you decide whether social media should be an in-house responsibility or something you outsource? Here are a few quick tips.

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10 Tips on How to Research Your Competition

May 26, 2011

Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started.

Competitors. Whether you want to admit it or not, they’re out there and they’re hungry for your customers. While it might seem unfair given everything else you need to keep on top of in building up your business, you might want to consider devoting the time and energy into keeping tabs on your competition. “By monitoring competitors on an on-going basis you get to know their behavior and so can start to anticipate what they will be likely to do next,” says Arthur Weiss, managing director of UK-based Aware, which helps businesses gain competitive intelligence. “You can then plan your own strategies so that you keep your customers and win (not steal) customers away from competitors.” In other words, keeping tabs on your competition is a great strategy for growing your business.

The good news is that while hiring someone like Weiss can save you or your employees from spending the time to conduct research on your competitors, you can also employ several techniques to get the job done virtually for free. Here are 10 tips from entrepreneurs and small business owners on how you can start gathering information on your competitors.

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5 Productivity Tools for the Busy Social Media Manager

May 25, 2011

In case you are anything like me, it can be very hard to stay productive when all the Social Media buzz increases.

Here are a few tools which help me greatly to focus on my work and optimize the use of all available Social Media channels that I am using.

1.) MindMeister – Put your thoughts on online paper
2.) Refynr – Only your best tweets to read
3.) Triberr – Power up your tweets with your own Tribe
4.)  MarketMeSuite – Your powerful Social Media marketing suite
5.) Tungle – Set up your meetings without hassles

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6 Ways to Use Social Media to Boost Local Search Results

May 24, 2011

Marketers are no longer asking if they should be active in social media. They understand that user-generated content such as ratings and reviews are required elements of a comprehensive location-based search program.

These days, it’s a question of how to get the most impact out of a social media program.

With the right social media strategy, you can communicate directly with your customers, create engaging discussion topics, and help your marketing go viral.

Social media can also boost the prominence of your online brand-awareness and organically propel your business locations to the top of local search results.

The fast-evolving social media landscape can be a confusing place for marketers these days, however, as the array of choices grows almost daily: Facebook, Twitter, YouTube, Groupon, Flickr and Foursquare, just to name a few, and recently Facebook Deals and other new social networking ventures have joined the frenzy for local businesses’ marketing dollars.

As interactive marketing options become increasingly complex, so do the criteria requirements for search engine optimization. Due to recent changes in Google algorithms, SEO is now aimed at delivering more relevant and personalized information to searchers.

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5 Reasons Why Twitter is Not a Fad

May 23, 2011

Even in 2011, there are many people who are hesitant or skeptical regarding the use and benefits of Twitter. I shake my head and “sigh” at these folks. Twitter, although simple to begin using (such as tweeting, retweeting, hashtags, etc), is not so simple to finesse and engage with.

It takes time and effort to get the art and science balance of Twitter and its benefits. But when used correctly, brands (whether personal or companies) can truly increase their marketing efforts. Thus, it is not an app that is going to go away anytime soon…face it folks, Twitter is still here and you should take the time to embrace it.

And here’s why…


Over 70% of US local small businesses use Facebook for marketing

May 20, 2011

Social media is the top online marketing channel for small businesses after company websites. According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines.

The reliance on word-of-mouth—likely along with the low cost in dollars of participating—has led small businesses to make social media their No. 2 online marketing effort, after company websites. As of March 2011, 44% of respondents to the survey used social media for marketing, vs. 28% who used SEO and 21% who used paid search.  Looking ahead, more small businesses planned to add social media marketing this year than either search tactic.

Other research supports the finding that small businesses have made social a top priority. A February 2011 MerchantCircle survey found over 70% of US local small businesses used Facebook for marketing, while only about two-thirds used Google and one-third used Bing.

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