Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?”
You, yourself, don’t have to be on social networks, David notes. But your business should. So how do you decide whether social media should be an in-house responsibility or something you outsource? Here are a few quick tips.