June 30, 2011
As a business owner, you’re expected to keep up with trends and effectively run your business. But sometimes, it seems like there just aren’t enough hours in the day.
June 29, 2011
Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part?
It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing.
In interviewing many successful entrepreneurs over the years, I’ve noticed that they often rely on small daily habits and routines—both in business and their personal lives that keep the needle on their business moving in the right direction. These disciplines aren’t complicated but they pay big dividends.
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June 28, 2011
It’s a fair bet that your boss, dates and anyone you give your business card to will type your name into a search engine. If something negative appears in the results, your online reputation can quickly damage your offline reputation — and affect your life.
Of the almost 80% of U.S. hiring managers who had searched for candidates online, 70% of them said they had rejected a candidate based on what they found in his or her search results, according to a 2009 study commissioned by Microsoft.
While you might not be able to remove damaging content from the Internet, there’s a good chance that you can minimize its impact using simple SEO techniques. And even if your search results are squeaky clean, the same techniques can help you control how you’re perceived online.
Here’s how to get started >
June 22, 2011
The art of Social Media SEO (or Social SEO) lies in your ability to eak without disturbing the conversation. This means keeping your followers engaged. Search engines love social media and brands that leverage it correctly. Building a Social SEO strategy for your profiles is imperative to your overall web success.
Find the Right Keywords
The text people enter in a Google, Bing, or Yahoo search field is called a keyword or keyword phrase. Before you create a social media profile you need to do some research about popular keywords that are related to your brand or service. If your website is properly SEOed, you will already have a list of keywords that you can refer to. If not, try using the Google AdWords Keyword tool.
The Google AdWords Keyword tool will help you discover keywords and keyword phrases that people are searching for on Google. This tool is used primarily for websites but it will help you optimize your social media pages.
When you enter a word or phrase into the Google AdWords Keyword tool, an extensive list of keywords and phrases will appear. Choose 15 to 30 keyword phrases that can be easily used in a sentence and have more than 5,000 monthly searches. Phrases with less than 5,000 monthly searches probably won’t help your profiles (unless your niche is very limited and specific). You can definitely experiment with them as your social media presence grows over time though.
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