5 Time-Saving Tools For Content Curation

June 30, 2011

As a business owner, you’re expected to keep up with trends and effectively run your business. But sometimes, it seems like there just aren’t enough hours in the day.

I recently opened my Google Reader to find that I had more than 1,000 unread posts from the blogs and sites that I had subscribed to. We’re all bombarded by online content from of millions of blogs, online news sites, TwitterFacebook and other social networks.

In the early days, information was exchanged at the water cooler or through the telephone. Ever since the Internet went mainstream, we’ve been discovering content by searching for it or having it delivered by e-mail. Sometimes friends would send out a mass e-mail to share an interesting article—it clogged your inbox and sometimes spread viruses. Even though we have a multitude of tools like RSS readers, social bookmarking and link recommendations on social networks, it is still difficult to filter the useful content from the cacophony of content being produced all day long.

To solve the problem of overwhelming amounts of information, we need content curation. Content can be curated by tools that choose the most suitable articles for you. These tools can tell you news of interest to you, but they can also tell you what your friends are reading. Here is a list of tools that can help you cut through the clutter and curate content that’s valuable to you.

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5 Daily Habits Of Successful Entrepreneurs

June 29, 2011

Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part?

It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing.

In interviewing many successful entrepreneurs over the years, I’ve noticed that they often rely on small daily habits and routines—both in business and their personal lives that keep the needle on their business moving in the right direction. These disciplines aren’t complicated but they pay big dividends.

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Manage Your Online Reputation Using SEO

June 28, 2011

It’s a fair bet that your boss, dates and anyone you give your business card to will type your name into a search engine. If something negative appears in the results, your online reputation can quickly damage your offline reputation — and affect your life.

Of the almost 80% of U.S. hiring managers who had searched for candidates online, 70% of them said they had rejected a candidate based on what they found in his or her search results, according to a 2009 study commissioned by Microsoft.

While you might not be able to remove damaging content from the Internet, there’s a good chance that you can minimize its impact using simple SEO techniques. And even if your search results are squeaky clean, the same techniques can help you control how you’re perceived online.

Here’s how to get started >


10 Most Common Oversights in Digital Marketing

June 26, 2011

1. I have 100k fans in Facebook, I rule: Not really, number of followers doesn’t matter; the work is to create a relationship where healthy conversation can happen. 

2. Don’t have a track of mobile trends for client’s area: With users often using mobile as a searching device, the business has to turn on the mobile strategy. 

3. Making traffic as goals: Traffic can often be misleading; analyzing the visitor’s site behavior can be give monition of your website’s goal. 

4. Same content everywhere:  Will you ever repeat the same conversation again and again to your friends? Spend time understanding user personas; find out where the new conversation is going on

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Using Keywords to Achieve Social Media SEO Success

June 22, 2011

The art of Social Media SEO (or Social SEO) lies in your ability to eak without disturbing the conversation. This means keeping your followers engaged. Search engines love social media and brands that leverage it correctly. Building a Social SEO strategy for your profiles is imperative to your overall web success.

Find the Right Keywords
The text people enter in a Google, Bing, or Yahoo search field is called a keyword or keyword phrase. Before you create a social media profile you need to do some research about popular keywords that are related to your brand or service. If your website is properly SEOed, you will already have a list of keywords that you can refer to. If not, try using the Google AdWords Keyword tool.

The Google AdWords Keyword tool will help you discover keywords and keyword phrases that people are searching for on Google. This tool is used primarily for websites but it will help you optimize your social media pages.

When you enter a word or phrase into the Google AdWords Keyword tool, an extensive list of keywords and phrases will appear. Choose 15 to 30 keyword phrases that can be easily used in a sentence and have more than 5,000 monthly searches. Phrases with less than 5,000 monthly searches probably won’t help your profiles (unless your niche is very limited and specific). You can definitely experiment with them as your social media presence grows over time though.

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3 Ways to Prepare Your Business for Social Search

June 21, 2011

Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

While Google didn’t specifically announce a focus on social content, the handwriting was already on the wall. Prior to the recent changes, Google co-founder Sergey Brin commented that Google has only touched 1% of what they’re capable of with social search.

Indeed, you may have already noticed that socially shared content is rising to the top of your Google search results. So, if you want to earn higher rankings with Google, you not only need to be creating high-quality content, but also actively encouraging its sharing on the social networks.

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Digital technology plays in people’s social worlds

June 17, 2011

Questions have been raised about the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. Do these technologies isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? The Pew Research Center’s Internet & American Life Project decided to examine social networking sites in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement.

The findings presented here paint a rich and complex picture of the role that digital technology plays in people’s social worlds. Wherever possible, we seek to disentangle whether people’s varying social behaviors and attitudes are related to the different ways they use social networking sites, or to other relevant demographic characteristics, such as age, gender and social class.

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