Getting someone to join an email list can be difficult, but it’s even harder to get those who have stopped opening and responding to re-engage. Neil Rosen, CEO of email service provider eWayDirect, provided these five tips to bring wayward subscribers back into the marketing fold.
- Use Web analytics.
- Resend messages that were never opened.
- Analyze the last messages that were opened.
- Don’t up the offer.
- Ask them back—or let them go