Getting subscribers to re-engage

Getting someone to join an email list can be difficult, but it’s even harder to get those who have stopped opening and responding to re-engage. Neil Rosen, CEO of email service provider eWayDirect, provided these five tips to bring wayward subscribers back into the marketing fold.

  1. Use Web analytics.
  2. Resend messages that were never opened.
  3. Analyze the last messages that were opened.
  4. Don’t up the offer.
  5. Ask them back—or let them go

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One Response to Getting subscribers to re-engage

  1. Jason Peck says:

    Thanks for sharing the link to Neil’s article. Glad you found it valuable!

    Jason Peck
    Social Media Manager, eWayDirect

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