Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you need to include calls to action that drive traffic back to your company website.
Here is a link to the complete list of Facebook resources, but I have selected and organized the best tips from each article. A link to the source of each tip is included if you want to read more. If you have any additional tips to share, please leave them in the comments below.