We’ve all heard it before: You only get one chance to make a first impression. And it’s true. Today, that first impression is more likely to happen before you ever have a one-on-one interaction with a customer. With so many ways for people to learn about your business—either through a visit to your website or an online review—you need to be sure that a great first impression is made at every possible entry to your company.
Consider the following data points about first impressions and how they may impact your small business:
- Impressions are formed in the brain based on what matters most to that person and include factors such as their own personal experiences, social values and pet peeves.
- Based on those impressions, people make relatively accurate evaluations in less than 30 seconds.
- Ninety percent of consumers trust recommendations from people they know and 70 percent of consumers trust opinions posted online.