1. I have 100k fans in Facebook, I rule: Not really, number of followers doesn’t matter; the work is to create a relationship where healthy conversation can happen.
2. Don’t have a track of mobile trends for client’s area: With users often using mobile as a searching device, the business has to turn on the mobile strategy.
3. Making traffic as goals: Traffic can often be misleading; analyzing the visitor’s site behavior can be give monition of your website’s goal.
4. Same content everywhere: Will you ever repeat the same conversation again and again to your friends? Spend time understanding user personas; find out where the new conversation is going on